What is Adsense CPC?
CPC is ‘Cost Per Click’ in average. Let’s say, you get 0.02$ for one click and 1$ for another click, so your average CPC is (0.02$ + 1$ )/2 = 0.51$. CPC is a another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).
You must try the possible methods to increase the CPC in Adsense to maximize the revenue. Increasing the CTR also will help, but when CPC is low with high CTR, still there will be less earnings.
For example, instead of getting 10 clicks at 0.02$ CPC ( 10 x 0.02$ = 0.2$), try to get 2 clicks at 0.50$ CPC which is 2 x 0.50$ = 1$, much better isn’t it?. So, your CTR is less ( 10 to 2), but final earning is much better ( 0.2$ to 1$) because of good CPC ( 0.02$ to 0.5$). I hope you got my point.
1.) Develop the good metadata [Description, title and tags]
A good tactic for increased Youtube CPCs is creating video content that has a CPC focused description to increase revenue.
The metadata — title, description, keywords, and tags — are incredibly important. It’s based in large part on this data (in combination with other things) that YouTube ranks higher your videos in their search results. In other words, good metadata ensures your videos are discoverable. This is called Youtube SEO.
So, make sure you target your videos with relevant youtube high CPC keywords. But most of the people just upload the video and hit publish. The search engine doesn’t read video content – yet, so they will serve random ads based on users search history. Does not matter if your video is about “insurance firms” – Google may serve ads about shoes, gaming or, who knows, bananas maybe. Your user won’t be interested in that add and will not click it. Simple as that.
When it comes to crafting your own metadata, use resources such as YouTube’s autocomplete search bar, YouTube Trends, and Google Trends to find the best keywords and tags to use. Include your most important link above the fold, as well as two sentences to describe the content within the video. If you’re so inclined, producing and publishing a transcript of your YouTube video is also a sensible move. In the image bellow, I will show you a video description that is done in the right way. This generated me 10k video views in 1 month for a brand new Youtube Channel with zero subscribers. Proper metadata = more traffic = more revenue.
So, even if you are not in a niche with Youtube CPC rates at least try to get the most of it by targeting your videos with relevant and high CPC keywords.
2.Target countries with higher CPC
But first, let me show a screenshot of some interesting fact.
It mainly depends on the keywords and country. If you have visitors from countries US, UK, and Australia then your Youtube CPC will be higher. I want you to compare this 2 countries: Switzerland and India – 4$ compared to 350$. I think this is a huge difference. Don’t you ? India traffic is hard to monetize comparing it with other countries. You should start writing on topics which are more popular in the USA, UK or Canada. A Youtube CPC of $0.04 suggests that traffic is generating from Asian countries or say India to be more precise. Unless you change it, you stats will remain same for days to come.
3. Make continuous improvements in niche
Always keep trying something new. Experimenting can really pay you high dividends. You can try out for different niches, choose different ad placements and finally take as many as advice from Google Adsense center. Never bogged down into one style always try something new.
3. Block ads having low CPC
There are few tricks from which you could boost the Adsense earnings. Many times you might have noticed even tough you are getting clicks the CPC rate is very low. The earnings per click might be just $0.01. Google Adsense has an option where you can Block Low Paying Adsense ads and Boost Earnings.
There is no guarantee that you will be getting $10 per click after doing this but definitely, you can protect from the low paying Youtube CPC Ads of $0.01.
Step 1: Login to you Google Adsense Account.
The step #2: Click on the Link Allow and Block Ads in the Main menu and select Advertiser URL’s tab.
and 3rd step: Write the Youtube Low CPC Advertisers there