1. Choose Strong Keywords
You’re familiar with how important keywords are. Choosing the right keywords can be the difference between high visibility and page five of the SERPs (and you know nobody gets all the way to page five).
While YouTube can do a lot of things, it can’t search the content within your video to find keywords, so you’ll have to add them yourself. If you need help choosing the best keywords, use the YouTube Keyword Tool to find out which ones don’t have a lot of competition.
Your keywords help YouTube determine if your content is relevant, and they help your audience know what your video is about. Be sure to include them in your title, description and tags.
As a general rule, use about 10 tags that include the video category, video content, shoot location and names of anyone in the video.
2. Include Keywords in Your Title
Your title should tell viewers exactly what they can expect to see in your video. That can be harder than it sounds.
Is your title too long? People lose interest and ignore you. Is your title too short? People don’t know if it’s what they’re looking for and they ignore you.
Ideally, your title should have around 120 characters—enough to tell people what they’re watching, but not so much they overlook it.
For instance, a video entitled My Cat won’t really grab users’ attention because it’s fundamentally uninteresting. (I mean, how many cat videos have you seen in your lifetime?)
A title with a more accurate description of your video’s content—My Cat Trying to Eat a Shoe—encourages users to click over and watch. The titles above are examples of good, clear titles.
As you craft your title, add a keyword phrase at the beginning, especially if you’re doing a series. For example: “Healthy Cupcakes: Gluten-Free Bananas Foster,” “Healthy Cupcakes: Sugar-free Cinnamon,” “Healthy Cupcakes: How to Avoid Cracked Tops” and so on.
3. Naming your video file before upload.
You have created and edited your video and it is ready to upload on youtbe, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4, naming your video file as your focused keyword actually tells the search engine that what can be inside your video, Search engines cannot look inside video content this is the file name which tells search algorithm that what your video is about to.
Having video file name as your video title helps search engine to easily index video and it gets higher ranking. So put your targeted keyword into video file name.
4. Use closed caption (CC) feature in your video on youtube.
Use closed caption feature of youtube, this will shows your text over the video which helps viewer to understand your video narration and can be translated into different languages, upload transcript of video, actually transcript contain the text of what was said into video, youtube’s new algorithm automatically convert your voice into transcript which makes easier to activate it or you can also write closed caption if your video doesn’t contain voice.
Using closed caption gives video a new way to get index into search engine since it has keyword written in there, also write your transcript into video description doing this makes your video keyword rich which is very friendly to the search engines. You can also take advantage of service like captions for Youtube, to create captions for your uploaded Youtube videos.
5. Optimize the Description With Keywords
When writing your video description, weave in your vital keywords naturally. As long as the description flows and isn’t forced, you’ll be OK.
If you overuse your keywords in a spammy way (that’s called stuffing and it’s poor etiquette), you’ll hurt your chances of climbing up YouTube’s SERPs.
In the example below, the description uses several keywords, but they work together without feeling forced.
As you’re writing your video description, be sure to include a link to your website or blog. For Google ranking purposes, a YouTube link to your website is considered a backlink (which means more Google juice for your website).
The description of a YouTube video gets cut off at around the third line, so be sure to put the link at the top of the video description.
6. Customize the Video Thumbnail
Your Video Thumbnail is the face of your video. It’s the first thing viewers look at when your video comes up in search, so it really has to wow them.
Customized video thumbnails outperform YouTube’s automatically selected screenshot every time. Grainy screenshots from the middle of your video don’t instill faith in viewers that your video is the one to click on.
Take the time to create a custom, attractive thumbnail that conveys what your video is about. For best results, your thumbnail should have a 1280 x 720 resolution with a 16:9 aspect ratio.